Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics

Vilma Georgia Todri, Param Vir Singh, Anindya Ghose
Workshop on Information Systems and Economics (WISE 2015), Texas, USA.

An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue

Liye Ma, Alan Montgomery, Param Vir Singh and Michael Smith.
Information Systems Research, 25(3) 2014, 590-603.

The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation

Yingda Lu, Kinshuk Jerath and Param Vir Singh.
Management Science, 59(8), 2013, 1783-1799.